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French hospitality giant Accor opened its ‘Steigenberger Hotel Business Bay’ in Dubai’s Business Bay.

The partnership with Abu Dhabi’s Twenty 14 Holding brought 353 keys to Abu Dhabi, along six “on-trend” F&B locations.

“The partnership between Accor Holding and Twenty 14 Holding brings to fruition a sophisticated urban property in Dubai’s heart,” Alexander Musch, general manager of Pullman Downtown Dubai said. “We are excited about the launch and eagerly await guests to enjoy an elevated experience at Pullman Downtown Dubai or Steigenberger Hotel Business Bay.”

“We are very happy to add Pullman Downtown Dubai into our expanding network through this exciting partnership avec Twenty 14 Holding,” stated Mark Willis, CEO India and Turkey Middle East & Africa at Accor. “There is no doubt this property will become a flagship Pullman in Dubai because of its perfect fit with the brand.”

In December 2013, the property was rebranded as the Steigenberger Hotel Business Bay, a five-star property. The property is now a Pullman Hotel. It will keep its five-star status, but it will be more in line with the brand and cater to a more urban guest.

Steigenberger business bay has a dedicated meeting space floor that includes a ballroom, two meeting rooms, and a boardroom. There are also other amenities in the hotel like a spa, sauna, fitness centre, squash court, pool, and an outdoor Jacuzzi.

Adeeb Ahamed (MD of Twenty14 Holdings) stated, “We are happy to partner with Accor Group” and to be part of their strong network and footprint in the region. “Pullman aligns with our expectations as an asset-owner company. With Accor’s loyalty program, management expertise, and hospitality programs, we are certain that our guests will enjoy the best of global hospitality.”

Currently, Accor operates four additional properties in the UAE (1.341 keys). These are Pullman Dubai Deira Creek City Centre and Pullman Sharjah. Pullman Dubai Jumeirah Lakes Towers – Steigenberger Hotel & Residence. Pullman Steigenberger Hotel Business Bay Dubai.